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Big society: big idea, or big collation of current trends?

Preparing for my third panel discussion in a month on the likely implications of the so-called ‘ Big Society’ on the future of Britain – whether in relation to investment in innovation or the operation...

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Mobile localism

Last week at the nVision UK client conference, I spoke about how the jump from the wired to the mobile web might help people break away from the high street and engage with the local area. A couple of...

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Trend manifestation: Red Market and late-night cuisine

One that is quite literally close to our heart now.  After a successful trial during Easter 2011, weekend revellers in Shoreditch will from June have a new destination for that late-night snack : the...

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Trend manifestation: Home Elephant

Home Elephant is an application which provides a new way for people in the digital age to meet their neighbours. The app, available for smartphones and via Facebook, uses an individual’s location to...

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Your questions answered – part 2

Future Foundation conferences always inspire debate – and our last one, held on May 3rd, was no exception.  Although our fantastic host, BBC Home Editor Mark Easton, fielded as many questions as...

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Irish Ferries tapping into the nano-trip

You might have noticed a new advertising drive by Irish ferries, very similar to the below (but narrated by a man) http://www.dailymotion.com/video/xl030d_irish-ferries-advert_shortfilms This, to me,...

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The search for the real thing: a growing challenge for brands?

The Future Foundation has been monitoring an aspirational trend we call Authentiseeking for more than five years now. Born of a confluence of three other long term trends in our stable – Ethical...

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Food Glorious Future Food

On Monday 5 August, a global news conference came over all Masterchef as the the world’s first lab-grown burger was cooked and eaten in front of the world’s press.  Dutch scientists had taken cells...

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